When do I get an Editor for my book or course?
A lot of authors and entrepreneurs book an edit for their manuscript or course or workbook after they have written it. Often there is a very small timeframe to press publish and they just want someone to go through and check spelling and confirm their book is on the right track and good.
Unfortuneately, this is not the ideal strategy to produce a best selling book or book or course of massive impact. The best time to get editing help is before the book is written, early on in the writing or even drafting and planning stage.
What is Macro Editing or Bigger Picture Editing?
A proof read at the end of writing is very improtatnt to catch any inadvertent typos and sentences that go onto the next line and maximise readbility. However, earlier on, in the planning stage and draft phase, Macro Editing can help review the content meets your target udience’s needs in content, voice, tone and readability and is implementable. Also, the book message and tone reflects your brand and goals. Also, the structure of the book usually needs to reflect the most important material and key benefits at the start of the book or chapter or module.